Reconnaissance to consume

Abstract

Almost fifty years after the Moma exhibition, the research conducted by Giovanni
Svalduz and Chiara Carrera at the IUAV in Venice aims to retrace that historical
distance, reinterpreting Ambasz’s curatorial project with new methodologies,
different cultural contexts, and new actors. Italy: The New Domestic Landscape.
New York 1972/Venice 2020 represents a group picture suspended in the darkroom,
a frame of the constellation of designers operating on the Italian territory
and beyond. A heterogeneous constellation, certainly incomplete, which interprets
the instances of its context in a multiform way, with different approaches
and visions. The critical reactivation of the exhibition represents the opportunity
to analyse the different views of the subjects involved; the aim is to recognise
those that could represent a connecting element on which to solidify a cultural
and planning conversation for the future. The three words “New”, “Domestic”
and “Landscape” have guided the visions of various designers who, through the
reinterpretations of the devices into the space or new experiments, have manifested
their reflections with heterogeneous languages and contents.